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About the book
Branded, The Inside Story Of A Game-changing Belgian Election Campaign

In Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers a suspenseful and disconcerting view from the inside of how opposing forces in the media, politics, culture and business actively worked against the N-VA, against Brandhome and against Saelens himself.

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2014
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