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Pete Comley is as an author with an inquiring mind. He is not one to blindly accept the orthodoxy and conventional wisdom. Instead, he forms his opinions by painstakingly re-evaluating the facts – and sometimes coming to different conclusions.

He has a Psychology degree and is a market researcher. He is well known in that industry as an innovator . He founded the first UK online market research agency in 1998.

He now works part time and splits his time between writing, speaking engagements and helping run the local allotment association.