The challenging area of my research (in virtual reality) enhances my thoughts and feelings. I have sat up my mind to match the new opportunities in this field. As a result, many industries in the E.U (particularly, the U.K. and Germany) have taken several advantages of my research in this field. The main goal I am after is to develop smart work and methodologies which allow me to improve and develop my experience in the areas of retailing, e-retailing, e-shopping, shopping malls, and virtual shopping malls to answer critical questions (in a western and non-western contexts) to help marketers, managers and practitioners in the above areas to develop their strategies and to match the new challenges. In the area of dissemination, though I have my own theories in the field of e-retailing, I am genuinely eager to help marketers to adopt the new Internet technology to suit their perspective. When I set my goals, in the teeth of unprecedented stiff opposition, I keep going towards achieving them. The cosmopolitan nature of London enables me to deal and cope with different cultures, work under different circumstances and be a good listener and a smart performer. I consider the human interaction element to be the most significant part in our lives. Eventually, my experiences in Harrods department store and Ealing area in London teach me to deal, understand and interact with different people to achieve harmony and to create an active work environment.
2006-2010 PhD in Marketing, Brunel University, U.K. 1999-2001 Master of Business Administration, University of Jordan 1993- 1997 Bachelor of Business Administration, Yarmouk University